We built make-on-demand

$800M+

Delivered in make-on-demand commerce

20M+

Units shipped globally.

For thousands of years, commerce has worked one way: make first, then hope it sells.

Kaai flips it on its head.

Customers help author what gets made, and nothing is produced until it's sold.

Less waste, more meaning, more beautiful commerce.

Paul Thorogood

The leadership team

Close-up of a middle-aged man with short dark hair, wearing a white collared shirt, looking to his right with a slight smile, against a plain light background.

FOUNDER & CEO

Took Packlane from $2M to $14M in under 12 months. Built and scaled personalisation at MOO, Spring and Packlane. iF Design Award judge. Holds patents across tech and product.

A man with glasses and a beard wearing a blue sweater, resting his head on his hand, sitting at a black table against a plain gray background.

CO-FOUNDER

Scaled MOO SMB revenue from $1M to $30M. As CRO at Aareon UK, turned a £600K per month loss into £200K per month profit in under a year.

MADE BEAUTIFULLY, ON DEMAND

Live OEM manufacturing with partners including HP, Kornit and EFI, and proud NVIDIA Inception members. So everything your customers design is made beautifully and on demand.

See Kaai working inside your brand.

BOOK A DEMO